CASIO Vintage

CASIO Sees 8x ROAS through partnership with Zephyr Social

$100M+

Revenue generated for our clients

18x

ROAS on all campaigns

18x

Avg. ROAS
the Challenge

CASIO Vintage is a household brand known for its classic designs and its affordable prices. Casio wanted to increase its online revenue as the current primary drivers were wholesale & distribution. The brand also wanted to accurately represent the brand online to a cult-like audience & following. Additionally, Casio wanted to maximise ROAS and ensure that CPAs stay profitable while acquiring brand new customers. Finally, the brand wanted to create a well articulated online funnel that sees online revenue boosted through meta & google advertising.

services

Innovation Strategy Development

Ideation & Innovation Workshops

Implementation Support

Training & Development

Market Research & Trend Analysis

Partnership & Ecosystem Development

Innovation Strategy Development

Ideation & Innovation Workshops

Implementation Support

Training & Development

Market Research & Trend Analysis

Partnership & Ecosystem Development

Social Media Marketing

TikTok Marketing

Email & SMS Marketing

Web Development & CRO

Search Engine Optimisation (SEO)

Google Ads Network

Social Media Marketing

TikTok Marketing

Email & SMS Marketing

Web Development & CRO

Search Engine Optimisation (SEO)

Google Ads Network

Revamping the Classic: Unleashing the Digital Potential of Casio Vintage

Impressive huh?
About

Our Approach

Zephyr Social worked closely with the internal team to push best creative forward & continually consult on the best performing & winning creatives. We effectively scaled best performing campaigns to reach a broader and cold audience (ensured spend focussed 80% at minimum on cold audiences). We utilised Meta & Google and cost-efficiently scaled their campaigns to increase ad spend & increase online revenue ratio. We constantly optimised to ensure profitable campaigns & then scaled profitable campaigns to ensure cost-efficiency.